Do you want to travel to France by car but have no idea what to do first?
What is necessary to travel around France and enjoy it, without having a nervous breakdown?
Do you go to another country in Europe and have to cross France by road?
Will you need to have an car accident lawyer on standby in case you’re involved in an accident?
Okay. The first thing that is needed is a lot of money. If you have it, stop reading and book a luxury hotel here. This post is not for you.
Now, if you have a more limited budget. This is the right place
Here we go
Know what are the rules of circulation in France
If you have ever driven in any foreign country or if it is the first time you do it, you should know that France is a country where you travel in a similar way as in the United States of America. The rules that you must respect are very similar
We propose this travel guide to visit Paris in three days where the most famous places were included and some recommendations do not waste a minute of time
Arrived to Visit Paris on train to the station of Paris Gare du Nord from London. We took a public transport ( Metro).Luckily the hotel was very close.
Before starting, I commented that there is an option for those who do not intend to walk: make a City Tour hop on-hop off, of which you can tour the main points of the city for one or two days. In Paris there are two very good companies: Big Busand City Sigthseeing
We will start our route at the Arc de Triomphe (Charles de Gaulle-Etoile metro: lines 1, 2 and 6). We advise climbing to have a panoramic view of Paris. Once up, you can see the large avenues that start from here dividing the center of Paris, the financial district of La Defense and the famous Eiffel Tower.
In the 19th century advertisements started to appear in weekly newspapers in England. A leadership in British ads was held by Cope Bros & Co tobacco company, founded in Liverpool in 1848 by Thomas and George Cope.
In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages.
In Britain, outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry
In London Thomas J. Barratt was hailed as “the father of modern advertising”.Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, “Good morning. Have you used Pears’ soap?” was famous in its day and into the 20th century.
An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting Bubbles by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society.
A 1900 British ad for soap
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product’s availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that “tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste.
In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded in New York. It planned, created, and executed complete advertising campaigns for its customers. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
J. Walter Thompson Co. promotes high-powered advertisement, 1903
By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession.  At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.
The amount of space available in newspapers grew rapidly. The Boston Transcript published in 19,000 “agate lines” Of advertising in 1860, 87,000 in 1900, and 237,000 in 1918.