On the second day we took a boat Vaporetto in San Marcos square. Previously we acquired a full day ticket that includes all the routes throughout the day. Our destination is the islands of Murano and Burano
We left the Offenburg station in Germany and took a local train, which was more like a tram than a train. After a journey of only 25 minutes we arrived at the train station in Strasbourg. Then the journey began.
After leaving the luggage at the hotel we went on foot to the area called Pettite France. This is a charming area, full of canals and flowers. You can see an old fortified river port where there are deposits, watchtowers, cranes, accommodation for cannons and many more things from the sixteenth and seventeenth century. The houses are germanic style of the Bavaria area.
He was a cartoonist, the most famous of Argentina. He was born in the town of Santa María de Cervo, Consello de Viveiro, Province of Lugo, (Galicia – Spain), on December 13, 1862 under the reign of Isabel II of Spain. Died in lanus State of Buenos Aires on January 27, 1918.
The one Work in the Royal factory of porcelain of Sargadelos where his father worked, and closed this one in 1877. Later I go to work in a factory of earthenware called Asturiana, in Gijón – Asturias. like assistant of decorator.
American Revolutionary Coins Countermarked in Philippines
A collaboration of Marty Martinez
The circulation of the Philippines at the time of Spanish domination consisted of coin minted in other regions, mainly Potosi, Peru and Mexico, with the same denominations as in the rest of the colonies.
From the independence of the American colonies, there was a retraction in the circulating in this zone. For this reason should have appealed to a very curious policy: the reselling of currencies. Potosí, Peru and Mexico were alternated several times by Independents and Spaniards between 1810 and 1828.
As a result, the independentist minted their own currencies (Potosi: Bolivia and Argentina), Lima (Peru) and Mexico. Apparently when the Spaniards occupied these places again, they also appropriated the new mints, some of which were sent to the Philippines by the Pacific route. Thus, circulated from 1828 Peruvian independence coins, Mexican and Bolivian in Philippine, with the Spanish denominations.
In the 19th century advertisements started to appear in weekly newspapers in England. A leadership in British ads was held by Cope Bros & Co tobacco company, founded in Liverpool in 1848 by Thomas and George Cope.
In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages.
In Britain, outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry
In London Thomas J. Barratt was hailed as “the father of modern advertising”.Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, “Good morning. Have you used Pears’ soap?” was famous in its day and into the 20th century.
An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting Bubbles by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society.
A 1900 British ad for soap
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product’s availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that “tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste.
United States Vintage Ads
In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded in New York. It planned, created, and executed complete advertising campaigns for its customers. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
J. Walter Thompson Co. promotes
high-powered advertisement, 1903
By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession.  At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.
The amount of space available in newspapers grew rapidly. The Boston Transcript published in 19,000 “agate lines” Of advertising in 1860, 87,000 in 1900, and 237,000 in 1918.