Gucci 2020 Bags & Travel Accessories
History of Guccio Gucci
Guccio Gucci, was born in 1881 in Florence, Italy. In 1898, Guccio Gucci left his native Florence, traveling to Paris and London. These cities helped him learn and value cosmopolitan culture, sophistication, aesthetics and luxury. In London I work as a maître at the Savoy Hotel. They comment that in that luxurious hotel, it was where he met all those articles that he later redesigned.
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In 1905, he decided to return to Italy and open his own workshop. First he started selling leather riding items such as chairs, snacks, stirrups and saddlebags. This was the beginning of his great success.
In 1921 Gucci opened its first boutique in the city of native Florence and a reputation for quality and sophistication was quickly built. This was because he was in charge of hiring only the best workers and artisans to work in his workshop.
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Equestrian life became a source of inspiration for the most emblematic creations of his company. The success of his articles allowed him to expand the product offer. Briefcases, briefcases, travel bags, trunks, gloves, shoes and belts. Many of them for ladies
Under the fascist dictatorship the supply of leather and other essential elements was limited. In this way they explored and created articles with materials such as linen, jute and bamboo. This made the brand position itself as absolutely innovative.
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Although Gucci’s vision of the brand was always inspired by the aesthetics of the English nobility (Sobriety and elegance), he needed to create something typically Italian. I combine in the region of Tuscany, the beauty of colors, the creative work of its inhabitants and the Italian design in a matter of fashion.
After the death of Guccio Gucci in 1953, Aldo, one of his sons, took the helm of the company, and opened branches in London, Paris and New York. This increased the recognition and profits of the company.
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It did not take, then, to begin disputes with the other 3 children of Guccio and his grandchildren by the command of the firm.
Brand Icons:The GG logo was created based on the initials of Guccio Gucci. This symbol was initially introduced as a brooch. Some time later it was included in the leather of suitcases, bags and sports bags. This logo serves as a visual anchor for the Gucci collection in its first pret-à-porter parade in 1968
The combination of these two letters has been present in infinite forms, colors and materials. The house created a circle joining both letters on their backs, inverted and abstract. They have been shaped in silver and gold, burned in velvet, engraved in leather, printed in suede, printed in silk and patched in crocodile and lizard.
Transformed into more than one element, today the GG is synonymous with Gucci’s history through time. It has reached a recognizable status over time.
First created in the 50s with the brand’s colors, green-red-green, the Gucci flag has been considered an icon among its distinguished clients. It has been used mainly on the front of the Jackie O bag, in weekend bags and in bikinis.
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