Advertising & Travel at the Beginning of the 20th Century

Advertising and Travel: Vessels

At the end of the 19th century and the beginning of the 20th century, many shipping lines that transported mail and some passengers transformed their ships into luxury  Vessels . It was no longer just the flow of immigrants to America. It was a transportation business by sea. And luxury in many cases. This is a brief history of the passengers who crossed the Atlantic oceans on ships. And of the graphic advertisements of that time


Traveling on Sailboats

In 1818, the Black Ball Line shipping company offered the first regular passenger service from the United Kingdom to the United States with a fleet of sailing ships, offering comfort services to passengers. A few years later numerous companies followed their example offering their services around the world.

In 1840, the ship of the British shipping company Cunard Line, the RMS Britannia began its first regular passenger and cargo service performed by a steamship, sailing from Liverpool to Boston. But sailboats still maintained a dominant position in passenger traffic
In 1845, the SS Great Britain became the first propeller-driven iron-hulled ship to cross the Atlantic Ocean.

  .


Fighting for the Passengers

In the British market, the Cunard Line and the White Star Line maintain a fierce competition from the purchase of the latter company by Thomas Ismay in the late 1860s. The competition is focused on shortening the time between the United Kingdom and New York

In 1899, the White Star Line introduced a new type of boat with the name of RMS Oceanic. The construction of the RMS Oceanic marked a point of inflection from which the White Star stopped competing in speed to offer more comfort and luxury to its passengers.

Cunard Advertising & Travel at the Beginning of the 20th Century

The enlarging Market: Germany

In 1897, Germany appeared in the shipping market of the eltantico with the SS Kaiser Wilhelm der Grosse of Norddeutscher Lloyd. A few years later three more twin ships, belonging to the Kaiser class, were added. This ship was the first to own four. The ship would only have needed two for the operation of its boilers, but a larger number of chimneys gave passengers a greater sense of security and was used as a marketing argument

In 1900, the shipping company HAPAG launched the SS Deutschland, also equipped with four chimneys and built to develop high speed. but this increase in speed caused vibrations in the structure of the ship, so it lost market given the discomfort of traveling in those conditions

Normandie Advertising & Travel at the Beginning of the 20th CenturyCunard Advertising & Travel at the Beginning of the 20th Centurywhite star line Advertising & Travel at the Beginning of the 20th Century


Larger and Faster Passenger  

In 1902, Cunard built two new ocean liners, the RMS Lusitania and the RMS Mauretania, designed to reach a cruising speed of close to 24 knots.

In 1911, the White Star Line launched the RMS Olympic the first of three vessels of 45,000 gross tons, (Olympic class). The other two vessels were to the RMS Titanic and the HMHS Britannic.

In 1912, the RMS Titanic sank after colliding with an iceberg, leaving a balance of more than 1,500 people dead. The HMHS Britannic sank November 21 while crossing the Kea channel (Aegean Sea), in the Greek archipelago by an explosion caused by a mine. In this shipwreck 29 people died.

And the war took the Vessels

Before starting WWI, the shipping line Hamburg America Line ordered the construction of three large giant ships, the SS Imperator, SS Vaterland and SS Bismarck, all with more than 51,500 gross tons. The Imperator was launched in 1912, and the Bismarck (later renamed the RMS Majestic) would be the largest ship in the world until 1935.

These ships were not in service with the Hamburg America Line before the First World War. After the war, they were handed over as war reparations after the German defeat, and awarded to the British and American shipping companies. The Vaterland was the SS Leviathan of the United States Lines; the Imperator became the RMS Berengaria and the Bismarck became the RMS Majestic. Respectively of the Cunard and the White Star Line

 


Passengers and Crews at War

The outbreak of the First World War interrupted the transatlantic commercial trips by the activity of German submarines. In 1915, the RMS Lusitania, in service as a civilian passenger ship, was attacked and torpedoed by a German U-boat. It was sunk in the coast of Ireland with a loss of life of 1,200 passengers and crew.

Large ocean liners, such as the RMS Mauretania and the RMS Olympic, were required for the transport of troops and hospital ships, while smaller ships became armed merchant cruisers. The HMHS Britannic, entered into service in the war as a hospital ship as soon as it was completed, a task he performed for a year before being sunk by a mine in the Aegean Sea.

 Titanic Advertising & Travel at the Beginning of the 20th Century


The Golden Years Returned

After the WWI ended, bigger and faster ships continued to be built. In 1929, the German ships SS Bremen and SS Europe exceeded the speed record set by the Mauretania twenty years earlier, with an average speed of almost 28 knots. The ships used new hydrodynamic designs at the bow and new steam turbines to reach these speeds .

In 1933, the Italian transatlantic SS Rex of 51,300 tons, with a crossing time of four days and thirteen hours, broke the record of the Atlantic crossing. In 1935, the French liner SS Normandie used a new and revolutionary helmet design and a powerful turbo-electric transmission to beat the record again.
Due to the crisis of 1929 the British government merged the Cunard Line and the White Star Line. The new company called Cunard White Star Line, built the RMS Queen Mary and the RMS Queen Elizabeth. Two of the most luxurious ships of that time

 

 

 

The Experience of Traveling in Imperial Airways

imperial airways Advertising & Travel at the Beginning of the 20th Centuryimperial airways Advertising & Travel at the Beginning of the 20th Centuryimperial airways Advertising & Travel at the Beginning of the 20th Century

 


Maybe you’re interested too

 

 

 

Advertising & Travel at the Beginning of the 20th Century
4.5 (90%) 2 vote[s]

Vintage Ads

Vintage Ads in Spanish & English

These graphic advertisements appeared in Spanish-language magazines between the 1890s and 1930s.  They refer to different goods and services, some that seem amazing to us. 

The ones shown below are Cigarettes, olive oil, chocolates and spirit

Traveling Vintage Ads

Vintage Ads in Spanish Cognac Martell
Cognac Martell
Vintage Ads in Spanish Monterrey Cigarettes
Spanish Monterrey Cigarettes

 

Vintage Ads in Spanish Chocolate Noel
Chocolate Noel

 

Vintage Ads in Spanish PINERAL
Vintage Ads in Spanish PINERAL

 

Vintage Ads in Spanish Olive OIL Boccanegra
Vintage Ads in Spanish Olive OIL Boccanegra

 If you liked this article may be you would like to know the history of the ancient treadwheel crane of the Strasbourg Cathedral in France

For more Vintage Ads see our  site in Pinterest

Ancient Ads in 19th century ( wikipedia )

In the 19th century advertisements started to appear in weekly newspapers in England. A leadership in British ads was held by Cope Bros & Co tobacco company, founded in Liverpool in 1848 by Thomas and George Cope.

In June 1836, the French newspaper La Presse was the first to include paid advertising in its pages.

In Britain, outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry

In London Thomas J. Barratt was hailed as “the father of modern advertising”.Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, “Good morning. Have you used Pears’ soap?” was famous in its day and into the 20th century.

An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting Bubbles by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society.

Traveling Vintage Ads

A 1900 British ad for soap

Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product’s availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that “tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste.

Traveling Vintage Ads

Traveling Vintage Ads

 

United States Vintage Ads

In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded in New York. It planned, created, and executed complete advertising campaigns for its customers. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.[12]

Traveling Vintage Ads

J. Walter Thompson Co. promotes

high-powered advertisement, 1903

By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. [13] At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.[13]

The amount of space available in newspapers grew rapidly. The Boston Transcript published in 19,000 “agate lines” Of advertising in 1860, 87,000 in 1900, and 237,000 in 1918.

this is an extract of the full note that you can see on wikipedia

 

 

Traveling Vintage Ads

Traveling Vintage Ads

Vintage Ads in Spanish PINERAL

 

 

 

 

 

 

Rate this post